Marketing Strategies

Marketing Stratery is based on identifying and satisfying customers’ needs. It includes pricing, promotion and customer care. Here's how to get it right.

How to turn an idea into a product, once you have decided to go ahead with it, including setting a spec and keeping costs under control.

As they keep a tight hold on their purse strings, customers are looking for better products, services and value for money. How can you tempt them? Answer is we will guide you.

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